Coastal Culture Meets Sustainable Elegance with Rhythm at Lu&Co. Boutique

Rhythm was born from a desire to create an alternative label, one that was not only designed by surfers but also inspired by the essence of the Australian coast. Its journey was set against the backdrop of the waves' melody, fueled by a commitment to quality materials, elegant design, and sustainable practices. Envisioning a diverse community of surfers, musicians, travellers, and artists coming together, tapping into Australia's unique coastal heritage, Rhythm has evolved into a premium lifestyle brand.